This means that when an issuer authenticates a digital transaction, they believe that the transaction is good, and stand behind their authentication to the point that if the transaction turns out to be fraudulent, they will take responsibility for the fraud. Outside of Europe (and other regulated regions), merchants may choose to take advantage of the benefits of 3-D Secure, including liability protection. In Europe, the answer can be pretty obvious. Throughout the whole implementation process, Cardinal’s team of authentication experts consults with you to make the process as frictionless as possible for both you and your consumers. Our Customer Success and Global Customer Support teams have one primary goal: to engage and guide customers through the complexities of the payment authentication ecosystem. With EMV 3-D Secure, the 100+ data points collected and shared with issuers help them make more confident risk decisions, often without checkout friction, for a better consumer experience. We know that friction during authentication may cause cart abandonment, so we work to optimize the authentication process and introduce friction only when it is necessary – when the transaction is high risk, or when a government mandate requires a consumer to interact during authentication. Our focus has always been on improving the consumer experience during authentication, and it’s what we do today. This is something that is near and dear to Cardinal’s heart.
0 kommentar(er)
